UTM parameters in WordPress make it easy to identify which social methods are the most effective—and cost-effective. This information can assist you in making critical decisions about where to direct your efforts (and budget). These are basic, straightforward, and efficient methods of tracking web traffic. When someone clicks on a link with those UTM parameters, Google Analytics stores the information and allows you to monitor the activities of visitors who clicked on that specific link. Let’s talk about the details of this topic.