Website speed is no longer just a technical term in the digital world of today; it is also a key factor in how users feel about your business and how well it does. A small delay in loading can mean the difference between a sale and a customer leaving. Search engines, too, give faster websites higher ranks on SERPs because they know users want to explore sites that do not slow down their viewing experience. So, if you own a website, work as a developer, or do digital marketing, you should make it a goal to understand and improve website speed metrics.