Contextual Links: How They Affect Google Ranking (& How To Use Them)

If you are thinking about strengthening your link-building strategy, it is important to have a deep knowledge of Contextual Links. When done appropriately, it can help you easily get a higher rank on search engines, and boost traffic to not only your website but to all linked content too. So, if you are interested in learning something effective about link management, the blog below can be a perfect read for you. 

Contextual Links

🔗 Contextual Links: What They Are & Why They Matter For Your Website?

While quality content is vital to get ranked on search engines, link-building is also essential to ensure a higher ranking than corresponding content from other websites. You can add links to your content however you want, but if not added properly, they can turn out to be harmful to your website. Therefore while adding links, you should follow some basic guidelines to provide a better user experience to your visitors and perform better in search engine rankings. 

When you add a link to the text of your web page which contains similar context or ideas, it can be called a contextual link, usually placed within a paragraph. Generally, people add relevant links to long-tail keywords which helps the reader to find more information by clicking on the link. For a clearer idea, let’s have a look at the example below to see the contextual link below. 

Example Of Contextual Link: 

“If you want to boost your SEO score, you need to follow the basic guidelines.”

If you see this example, you can see two links are added to the line. First, we have added a link to “boost your SEO score” where visitors can click and learn how to boost their SEO score. Similarly, we have added another link to ‘’follow the basic guidelines” so that visitors can understand what they will find in the link before even clicking on it. From this example, you can note 3 important characteristics that you will find on a contextual link:

  • Links are added naturally with the content.
  • The Linked URL is relevant to the content
  • Before clicking on the links readers will understand where they are going 

So, when you add a descriptive anchor text which has relevance to the link you can call it a contextual link. This type of linking provides a better user experience and increases the credibility of your content to search engines. Therefore, your content will get a higher ranking on search engines, and you can gain more visitors to your website. 

💡 How Contextual Links Affect Google Ranking?

The core algorithm of Google was once heavily dependent on content or website linking. The more links you have on your web page, the higher ranking you can get on search engines. However, after the launch of the Penguin algorithm update, Google can easily find spammy and manipulative links which they don’t give rank anymore. 

Contextual Links

Even though Google never announced that contextual links actually affect the rankings, they encourage avoiding spammy and manipulative links. This means, while adding links to your content, you should be careful and add links organically. If you naturally add links to your content that add value to the visitors, your content will get a higher ranking on search results. 

⭐ 5 Advanced Tips To Use Contextual Links In Your Website

Contextual link building can help you to get higher rankings on search engines in the long term. So, if you want to learn how to build contextual links on your website you can follow these tips below. 

1. Create Quality Content On Your Website

Contextual Links

First of all, if you want to improve your link-building strategy, you should create quality content on your website. Having in-depth content on your website will increase the chance of getting backlinks naturally on your website. So, before starting link building, you should add quality content to your website first. 

2. Acquire Backlinks From Outreach Blogs

If you want to strengthen your link-building strategy, outreach blogs could be a great way for you. Reaching out to other websites and bloggers to write about your product, or service and link it to your website will increase your reputation, SEO score, and more. 

3. Request Link On Unlinked Brand Mentions

There could be situations where your brands are mentioned in different places. You can ask these blog owners to put your link in the mentioned place, especially if the writer of the blog is an affiliate partner of your brand. In this way, you can get backlinks to your website to create relevancy without much hassle. 

4. Find Broken Backlinks On Niche-Related Websites

Contextual Links

Another good way to get backlinks on your website is by finding broken links from your niche-related websites. Once you find the broken links on other websites, you can create related content on your website, and ask them to replace the broken links with your content. 

5. Share Infographics Content On Your Website

Infographics are informative images that you can create and visualize relevant information about your niche. If you have quality information on your website, you can easily get backlinks to your website without any hassle. 

🎁 Bonus: Ultimate Link Building Guideline For Beginners

Contextual Links

Link building is a key element of search engine optimization. If you have an ideal link-building strategy you can easily increase your SEO score and get higher rankings on search engine pages. However, if you don’t know how to use links properly, you will miss the chance to improve your ranking. You can read our complete guide on link building and boosting more traffic to your website. 

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Ahmed Kawser

Ahmed Kawser is a tech enthusiast who has a passion for content marketing, writing reviews, and travel blogs. He has a bachelor's degree in Economics and has a dream to make a change in the world. His hobbies include playing cricket, traveling, watching movies, and reading books.

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