Decoding Link Velocity: A Comprehensive Guide For Website Owners

Understanding link velocity can help you optimize your website for search engines better. While quality backlinks are vital for SEO, link velocity provides an overview of your backlink acquisition rate.

But what do we actually mean by link velocity? In this blog, we will cover everything you need to know about link velocity and dominant search results. So, without further ado, let’s get started. 

📖 Decoding Link Velocity: What Does It Mean?

Link velocity is the rate at which your website is getting backlinks over a period of time. In other words, the number of backlinks you acquire each month determines your website link velocity. And as backlinks increase the authority and trustworthiness of a website, link velocity is an essential factor for you to consider and track in order to outrank your competitors on search engines.

While high link velocity means your website receives a good amount of backlinks and can get more backlinks links quickly, it does not ensure your place on top of search results. Because Google prefers quality links and disapproves of link spamming, you should only focus on acquiring quality backlinks as well as a reasonable velocity. 

⭐ Importance Of Link Velocity In SEO

We have mentioned that link velocity does not guarantee your position on search engine result pages, so why should you care about it? Well, link velocity measures your backlink status and allows you to track your SEO health. 

It gives an important statistic for determining your website’s authority and reliability. You can also learn the rate at which you acquire backlinks from other top websites or publications. If your website’s backlink acquisition rate is too slow, you will be able to rethink your backlinking strategies and improve ways to acquire more quality link-building opportunities, thanks to data-driven link velocity. Otherwise, you may lose the possibility of ranking better in search results. 

On the other hand, if you build backlinks too quickly, search engines might consider it suspicious behavior and consider your strategies to be spamming the internet, which will, in term, cause you to lose your ranking and fall down the ranks on search engines. 

But if you are getting quality backlinks naturally, shown through your link velocity results, you will be able to watch your website soar through to the top of SERPs effectively and for the long-term. 

💡 What To Do & What To Avoid To Improve Link Velocity?

As link velocity measures your backlink success rate and quality, it is important that you can constantly improve link velocities. And for that, it is essential that you are aware of what impacts link velocity positively or negatively. So, let’s have a look at the things you should do and avoid to improve your link velocity below:

  • Improve link quality: High-quality and trustworthy backlinks can enhance your SEO rankings. You should keep the focus on getting quality backlinks. 
  • Increase link diversity: Getting links from a variety of sources tells search engines that the website is trustworthy. So, you need to collect backlinks from different sources.
  • Enhance link relevancy: You should try to get links from a relevant website that matches your content. 
  • Stop link spamming: Getting backlinks from low-quality websites too quickly can negatively impact your rankings. So, you should avoid link spamming. 
  • Avoid Link saturation: Too many backlinks in a short period of time is a suspicious activity to Google. So, you should avoid link saturation as well. 

📖 How To Calculate Link Velocity Effectively?  

Now that you know what link velocity means and understand some of the ins and outs of it, let’s learn the formula to calculate link velocity. 

Link Velocity Formula:

Link Velocity = (Number of new backlinks) / (Number Of Days)

Following this link velocity formula, you can easily figure out how to calculate the link velocity of your website. 

📖 How To Check Link Velocity For Your Website

With SEO tools like Ahrefs or SEMrush, you can easily check the link velocity of your website. Here we will show you how you can use Ahrefs to find your link velocity. Follow the step-by-step guidelines to check the backlink velocity of your website. 

Step 1: Go To SEMrush ‘Backlink Analytics’ Tab

First of all, log in to SEMrush and navigate to the ‘Backlink Analytics’ tab. There you will find options to enter your website link.

Step 2: Enter Your Website’s URL

Now, enter your website URL there. After clicking on the ‘Analyze’ button it will start analyzing your website backlinks details. 

Step 3: Check Link Velocity

Now, SEMrush will generate a detailed report for you. You will find information on the referring domains, backlinks, and link velocity trends there. This is how you can easily check link velocity with SEMrush for your website. 

🎁 Bonus: How To Acquire Quality Backlinks For Your Website 

Quality backlinks are an extremely important factor to dominate in search engine result pages. It is crucial for improving your website credibility, and trustworthiness to the search engines. So, if you want to learn how you can acquire quality backlinks for your website, you can check out our blog on how to get backlinks safely. You will get expert insights on acquiring backlinks to grow your backlink profile in a short period of time.

🔗 Measure Your Link Velocity & Grow Your Backlink Profile

Link velocity may not be the only link-building performance factor that you should focus on. However, it is a crucial factor for growing your backlink profile. Now that you know the ins and outs of backlink velocity, keep track of this metric to rank higher on the search engine result pages. 

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Ahmed Kawser

Ahmed Kawser is a tech enthusiast who has a passion for content marketing, writing reviews, and travel blogs. He has a bachelor's degree in Economics and has a dream to make a change in the world. His hobbies include playing cricket, traveling, watching movies, and reading books.

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