What is Google Trends & How to Use It For Small Business [2023]

Google Trends is one of the most frequently used tools for marketers. It offers some amazing features you can also use and enhance your marketing campaigns. In this blog, we will discuss how you can use Google Trends and get the most out of it for your business. So, without further ado, let’s get started.

google trends

💡 A Basic Walkthrough On Google Trends 

Google Trends is a free tool from Google to help you find the most searched terms from Google. You can easily find out the trends for any search term and plan your campaign accordingly. So, if you want to compare the popularity of your keywords, this trend analysis tool can help you discover and visualize search behavior with no hassle. 

google trends

You can see whether the search trend is rising or falling over time and the demographic insights and plan accordingly for your marketing campaign. If you want to find the related queries for your search term, this tool can also come in handy for you. So, from now on, you don’t have to guess, instead, you can take data-driven decisions for your business with the help of the Google Trends tool.

Top Google Trends Features You Should Use

Google Trends comes with exclusive features that you should use to boost your marketing strategy. Now, let’s have a look at the top features that you will get below:

1. Compare Your Keyword Trends Easily

google trends

Keyword research is one of the most essential parts of any marketing campaign to promote your product or service on the digital marketing channel. You must pick the right keywords to get the most out of any marketing campaign. From the Google Trends tool, you can easily compare different keywords to pick the most suitable keywords for your business. 

2. Find Out Your Target Audience 

google trends

Google Trends can help you find your target audience from all over the world. You can find out where in the world your customers are from by simply entering your target keywords. So, you can now create a specific marketing campaign targeting those demographics. In this way, you can save a lot of time and money. 

3. Discover Keyword Popularity Over Time Period

google trends

With Google Trends, you can easily discover your keyword’s popularity over a time period and make data-driven decisions. For example, you can input your keywords and learn whether it’s a seasonal keyword or an evergreen keyword from the monthly search values. Therefore, you can easily pick suitable keywords for creating your marketing campaign.

4. Find Related Terms For Your Niche

Google Trends can help you to find the related search terms for your niche. You can just type your industry name and find which are the keywords that are trending for free. Therefore, you can easily pick the relevant keywords for your business and use them for your marketing campaigns. 

💡 How To Use Google Trends For Small Businesses 

google trends

Small businesses can easily take advantage of Google Trends features and get the most out of any marketing campaign. Here we are going to discuss how a small business can use this tool to achieve its marketing goals below. 

1. Qualify Your Keywords Easily

If the long list of keywords overwhelms you and you can not decide which keywords you should choose, then it could come in handy for you. You can use Google Trends for keyword research to find which is the most suitable keyword for your business and start working on it. So, you can easily avoid picking up the wrong keywords and save time and money.

2. Target-Specific Demographic Areas

Google search trends can help you to find the demographics of your customer base with no hassle. You can just type your niche and from where people search most about it. So, you can target these areas for setting up ads, saving a lot of your budget while achieving higher conversion rates.

3. Find Trendy Topics To Work On

You can easily learn what’s happening around the world and find opportunities for your business. For example, from Google search trends, you can learn which products are the most popular currently then you can start selling them on your website boosting the conversation rates.

4. Plan Your Marketing Campaigns Accurately

Google search trends can help you find out the popularity of your keywords in different time frames. So, you can set up ads accordingly and save a lot of your budget while getting the most conversation rates. In addition, you can target specific time periods and put your efforts to achieve your marketing goals.

5. Measure Your Marketing Campaigns

google trends

Google Trends could come in handy for you if you want to find how much buzz your campaign has created on the internet. After launching your marketing campaigns you can use Google Trends to see the impact of your campaigns.

6. Perform Your Competitors Research

Even though it is not entirely a tool for researching your competition, you can find valuable insights from Google search trends. You can easily learn what people are searching about your competitors and where are people most interested in your competitors. Analyzing these valuable insights, you can find opportunities and plan accordingly.

Enhance Your Marketing Plan With Google Trends 

Google Trends is a completely free tool that you can use to find valuable insights about your keywords. Using these insights, you can take data-driven decisions for your marketing campaigns and amplify your outcomes. So, get started with Google Trends from today and supercharge your marketing plans.

Have you found our blog useful? If you do, then please subscribe to our blog for more guides, tutorials, and updates. Also, don’t forget to join our Facebook Community and share your thoughts. 

Picture of Ahmed Kawser

Ahmed Kawser

Ahmed Kawser is a tech enthusiast who has a passion for content marketing, writing reviews, and travel blogs. He has a bachelor's degree in Economics and has a dream to make a change in the world. His hobbies include playing cricket, traveling, watching movies, and reading books.

Share This Story