Link optimization is one of the most powerful — and most neglected — areas of SEO. This complete guide covers everything: internal linking strategy, anchor text optimization, dofollow vs nofollow links, broken link building, external link management and how to run a full link audit SEO process that compounds your rankings over time.

In affiliate marketing, improper link management can harm your SEO. Nofollow links provide a way to control affiliate link impact on rankings while still driving traffic. This guide explains how nofollow links work and how BetterLinks can help automate the process to save you time and protect your rankings.