Marketers often find it difficult to track where their website visitors originate. With multiple campaigns running, understanding which ones perform best becomes a challenge. UTM parameters help solve this by tagging URLs with source and campaign details, making traffic analysis easier. However, creating UTM links manually takes time and can lead to mistakes. BetterLinks offers a smarter way to manage this. Its Dynamic UTM Templates feature helps you automate link tracking and keep your campaign data organized with less effort.