Say you are reading about website management trends in 2026 when you come across a curious paragraph about the benefits of incorporating AI into your site-creation workflow, which then leads you to an AI-powered marketing SaaS. Maybe you were looking for such a solution, but you did not discover it on your own. This journey you experienced is referral traffic. And you too can make use of SEO KPIs like referral traffic to bring qualified leads and visitors from trusted sources to your WordPress site.