# BetterLinks > BetterLinks is an advanced WordPress plugin for link shortening, cloaking, tracking, and analytics, developed by WPDeveloper. It lets site owners create branded short URLs on their own domain, manage and cloak affiliate links, build UTM campaigns, configure redirects, and measure click performance without leaving the WordPress dashboard. It ships as a free plugin on WordPress.org plus a commercial Pro version that adds advanced analytics, split testing, and automation. **Target Audience:** Affiliate marketers, bloggers, content creators, digital and performance marketers, ecommerce store owners, and WordPress agencies or freelancers who need to shorten, cloak, organize, and track links at scale without leaving WordPress. Also relevant to developers evaluating link management plugins for client sites. **Key Features:** - Link shortening and cloaking with custom branded domains - Drag-and-drop link management with categories and tags - Click analytics covering referrer and device and location - Affiliate link management from one WordPress dashboard - UTM campaign builder for marketing attribution - Advanced redirects including 301 and 302 and 307 and dynamic rules - A/B split testing for link destinations - AI Bulk Link Generator for creating links at scale - Broken link scanning with emailed reports - One-click migration from Pretty Links and ThirstyAffiliates ## Development Approach Freemium plugin development: a free core distributed via the WordPress.org plugin repository alongside a commercially licensed Pro extension. Development follows WordPress coding standards and plugin repository guidelines, with regular versioned releases documented in a public changelog. Support is provided through the WordPress.org support forums and the WPDeveloper helpdesk, and feature development is informed by user requests and a public roadmap. ## Setup Instructions 1. Install the free plugin from your WordPress dashboard via Plugins > Add New > search for "BetterLinks", or upload the plugin ZIP file, then click Activate. 2. For Pro features, install and activate the BetterLinks Pro plugin alongside the free version, then enter your license key under BetterLinks > Settings. 3. Create your first link from BetterLinks > New Link: set the target URL, choose a short slug, pick a redirect type, and optionally assign categories, tags, or UTM parameters. 4. Optionally configure a custom short domain and default link prefix under BetterLinks > Settings. 5. Migrating from another plugin? Use BetterLinks > Tools to import existing links from Pretty Links, ThirstyAffiliates, Simple 301 Redirects, and others. 6. Review performance under BetterLinks > Analytics, filtering by link and date range. ## Documentation [Documentation](https://betterlinks.io/docs/): Complete setup guides, feature walkthroughs, and troubleshooting articles for BetterLinks free and Pro. [Features](https://betterlinks.io/features/): Full overview of link shortening, cloaking, analytics, redirect, and campaign capabilities. [Analytics](https://betterlinks.io/analytics/): How BetterLinks tracks clicks, referrers, devices, and geography, and what the reports show. [Free vs Pro](https://betterlinks.io/free-vs-pro/): Side-by-side breakdown of what is included in the free plugin versus the Pro version. [Pricing](https://betterlinks.io/pricing/): Current BetterLinks Pro plans, site limits, and renewal terms. [Blog](https://betterlinks.io/blog/): Tutorials, release announcements, and guides on link management and affiliate marketing. ## Technical Details [BetterLinks on WordPress.org](https://wordpress.org/plugins/betterlinks/): Official free plugin listing with installation instructions, requirements, FAQ, and support forum. [Changelog](https://betterlinks.io/changelog/): Version-by-version record of new features, improvements, and bug fixes. [BetterLinks by WPDeveloper](https://wpdeveloper.com/plugins/betterlinks/): Publisher product page covering the plugin within the wider WPDeveloper suite. [AI Bulk Link Generator](https://betterlinks.io/ai-bulk-link-generator/): How the AI-assisted bulk link creation and categorization workflow operates. ## Optional [BetterLinks vs Pretty Links](https://betterlinks.io/betterlinks-vs-pretty-links/): Feature and pricing comparison against Pretty Links. [BetterLinks vs ThirstyAffiliates](https://betterlinks.io/betterlinks-vs-thirstyaffiliates/): Feature and pricing comparison against ThirstyAffiliates. [Lifetime Deal](https://betterlinks.io/lifetime-deal/): Details of the one-time-payment lifetime licensing option. [Jobs](https://betterlinks.io/jobs/): Open roles at the team behind BetterLinks. ## Product Editions - **BetterLinks (Free)**: Core link shortening, cloaking, categories and tags, basic click analytics, and standard redirects. Distributed through the WordPress.org plugin repository. - **BetterLinks Pro**: Adds advanced analytics, A/B split testing, dynamic and conditional redirects, password protection, expanded UTM campaign tools, AI bulk link generation, and priority support. Requires the free plugin to be installed and a license key. ## Common Questions - **Does BetterLinks work with custom domains?** Yes, short links can be served from a custom, brandable domain. - **Can I migrate from another link plugin?** Yes, importers exist for Pretty Links, ThirstyAffiliates, Simple 301 Redirects, and other link management plugins. - **Is it built for affiliate links?** Yes, cloaking, organizing, tracking, and reporting on affiliate URLs is a primary use case. - **Where is data stored?** Links and click data live in the site's own WordPress database, not on a third-party service. --- Generated by ThinkRank SEO Plugin on 2026-08-09 11:58:22 UTC