--- title: Features url: https://betterlinks.io/features/ date: 2021-06-07T05:17:22+00:00 modified: 2026-08-16T07:48:44+00:00 lang: en_US --- # Features # Link Management Made Easy With BetterLinks BetterLinks comes with advanced features to help you track and manage marketing campaign & affiliate links all from one place - All - Link Management - Analytics & Tracking - Security & Control - Automation & AI - Integration & Workflow ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup.png) #### Customized Short Links Create branded custom redirect links in seconds. Manage campaign and affiliate links faster with your own domain slug. [Read More →](https://betterlinks.io/docs/create-new-link-betterlinks/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Built-In-Link-Analytics.png) #### Built-ln Link Analytics Get detailed click data for every shortened link and track campaign performance right from your dashboard. [Read More →](https://betterlinks.io/docs/configure-analytics-betterlinks/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-1.png) #### One Click Migration Import your full link library from Pretty Links,ThirstyAffiliates or other popular plugins in one click. No data loss and no manu. [Read More →](https://betterlinks.io/docs/migrate-to-betterlinks/) ![](https://betterlinks.io/wp-content/uploads/2026/06/More-Link-Options-1024x528.png) #### More Link Options Enable No Follow, Sponsored, Parameter Forwarding and Tracking options for every link to get full marketing control. [Read More →](https://betterlinks.io/docs/manage-links-betterlinks/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-33-1024x528.png) #### Custom Tags & Categories Add links to categories and attach tags for structured organization. Find any link instantly by browsing logical groupings. [Read More →](https://betterlinks.io/docs/how-to-create-custom-tags-and-categories/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-1-1-1024x528.png) #### Drag & Drop Interface Manage and reorder links using an intuitive drag and drop Ul. Boost productivity without ever touching a form field unnecessarily. [Read More →](https://betterlinks.io/docs/drag-and-drop-builder-betterlinks/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-2-1024x528.png) #### Multiple Redirect Types Choose from 301, 302 and 307 redirect types for every link. Branded link management becomes simple with the right redirect logic. [Read More →](https://betterlinks.io/docs/how-do-multiple-redirect-link-types-work/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-3-1024x528.png) #### Set Link Expiration Date Set click limits or expiration dates and times to automatically deactivate links and keep your campaigns are precisely controlled. [Read More →](https://betterlinks.io/docs/how-to-set-link-expiration/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-4-1024x528.png) #### Google Analytics Integration Enable GA4 in BetterLinks to track audience insights and discover which links drive the most engaged visitors. [Read More →](https://betterlinks.io/docs/how-to-configure-google-analytics/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-5-1024x528.png) #### UTM Code Generator Auto-generate UTM codes and save them as reusable templates. Maintain consistent tagging across every campaign with zero- [Read More →](https://betterlinks.io/docs/configure-utm-builder-betterlinks/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-6-1024x528.png) #### User Role Management BetterLinks gives you total control over how you manage user roles. Set your user’s permissions to view, edit, create, check & edit settings [Read More →](https://betterlinks.io/docs/manage-user-roles/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-7-1024x528.png) #### Optional Dark Mode Interface Switch the BetterLinks dashboard to dark mode for a comfortable working experience during long editing sessions. Your preference [Read More →](https://betterlinks.io/docs/how-to-enable-dark-mode/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-8-1024x528.png) #### Advanced Split Testing Carry out split tests to see which campaigns are performing better & create URL rotations with advanced dynamic redirects feature. [**Read More →**](https://betterlinks.io/docs/split-test-using-dynamic-redirects/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-9-1024x528.png) #### Broken Links Checker Keep track of your URLs and scan for broken links without ever leaving your dashboard to make sure your users don’t come across a 404- [**Read More →**](https://betterlinks.io/docs/betterlinks-broken-link-checker/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-10-1024x528.png) #### Disable Bot Traffic You can turn on the option to disable bot clicks and thus prevent bot traffic to your website pages with BetterLinks. [**Read More →**](https://betterlinks.io/docs/how-to-prevent-bot-traffic/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-11-1024x528.png) #### Secured HTTPS Redirects You can turn on forced HTTPS redirects to allow your target URLs to be redirected with secured SSL certification. [**Read More →**](https://betterlinks.io/docs/how-to-enable-secure-https-redirection/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-12-1024x528.png) #### Advanced Dynamic Redirects Create dynamic redirects based on geographic location, time, rotation and even device, or browser. [**Read More →**](https://betterlinks.io/docs/how-to-create-dynamic-geolocation-redirect/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-13-1024x528.png) #### Redirect Folders With Wildcards Redirect every file in a folder or directory at once using the wildcards feature. Perfect for restructuring large content libraries. [Read More **→**](https://betterlinks.io/docs/how-to-use-the-wildcards-feature/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-14-1024x528.png) #### Auto Link Keywords Add your affiliate links to specific keywords in your content instantly with a few clicks and automated tracking insights. [**Read More →**](https://betterlinks.io/docs/auto-link-keywords-with-betterlinks-pro/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-15-1024x528.png) #### Advanced Link Scheduler Easily manage your campaigns by scheduling your links to make them active during specific time periods. [**Read More →**](https://betterlinks.io/docs/how-to-schedule-links-betterlinks-pro/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-16-1024x528.png) #### Instant Gutenberg Redirects Set up link redirects directly inside the Gutenberg block editor. Create and manage short links without leaving your WordPress. [**Read More →**](https://betterlinks.io/docs/use-instant-gutenberg-feature-betterlinks/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-17-1024x528.png) #### Instant Elementor Redirects Redirect URLs & manage short links without leaving Elementor Editor. Seamless integration with the popular WordPress page builder. [**Read More →**](https://betterlinks.io/docs/how-to-use-betterlinks-instant-elementor-redirect/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-18-1024x528.png) #### Affiliate Link Disclosure Enable the feature to add an Affiliate Link Disclosure to your WordPress website posts & let readers know there’s an affiliate link in it. [**Read More →**](https://betterlinks.io/docs/configure-affiliate-link-disclosure/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-19-1024x528.png) #### Password Protected Redirect Create private links to add an extra layer of security and ensure authorized individuals with the correct password can access secure content. [**Read More →**](https://betterlinks.io/docs/configure-password-protected-redirect-link/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-20-1024x528.png) #### Customize Link Preview Customize link titles, descriptions and preview images for social platforms to create consistent, eye-catching link cards every time. [**Read More →**](https://betterlinks.io/docs/configure-customize-link-preview/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-21-1024x528.png) #### Manage Tags Sort, filter and run analytics by tag for efficient large-scale link organization. Tags make discovery and reporting dramatically faster. [**Read More →**](https://betterlinks.io/docs/manage-tags/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-22-1024x528.png) #### Custom Scripts Add custom tracking scripts or tags to your WordPress site and track visitor counts, demographics and click-through rates. [**Read More →**](https://betterlinks.io/docs/configure-custom-scripts/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-23-1024x528.png) #### Custom Fields Attach as many custom fields as you need per link. Store unique metadata, notes or campaign identifiers tied directly to each URL. [**Read More →**](https://betterlinks.io/docs/add-custom-fields-in-betterlinks/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-24-1024x528.png) #### Quick Link Creation Create short links in one click without admin access and manage them centrally from anywhere on your site. [**Read More →**](https://betterlinks.io/docs/configure-quick-link-creation/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-25-1024x528.png) #### Custom Domain Creating a branded custom redirect link takes only few seconds with BetterLinks, you can manage campaign & affiliate links in a faster way. [**Read More →**](https://betterlinks.io/docs/configure-custom-domain/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-20-1024x528.png) #### Full Site Link Scanner Scan every link on your site with detailed reports, broken link checks, recheck options and instant status updates. [**Read More →**](https://betterlinks.io/docs/full-site-link-scanner-in-betterlinks/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-27-1024x528.png) #### AI Bulk Link Generator Generate multiple short links in one go with smart AI automation. Save time, reduce effort, and keep link management consistent and efficient. [**Read More →**](https://betterlinks.io/docs/ai-bulk-link-generator-in-betterlinks/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-28-1024x528.png) #### Auto Post Link Generator Automatically generate short links for every post with the Auto Post Link Generator, keeping URLs clean, consistent, and your workflow efficient. [**Read More →**](https://betterlinks.io/docs/auto-post-link-generator-in-betterlinks/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-29-1024x528.png) #### Auto-Link Import Export Import, export and manage keyword linking rules with full control over how links appear across your website. [**Read More →**](https://betterlinks.io/docs/auto-link-keywords-import-export-betterlinks/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-30-1024x528.png) #### Auto Link Creation For CPT Automatically create short links for any post, page or custom post type. Save time and keep your site organized. [**Read More →**](https://betterlinks.io/docs/auto-link-creation-for-custom-post-type/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-31-1024x528.png) #### Dynamic UTM Template Define UTM parameters once inside a template and apply consistent error-free tagging across all your campaign links- [**Read More →**](https://betterlinks.io/docs/create-dynamic-utm-template-with-betterlinks/) ![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-32-1024x528.png) #### Scheduled Scan & Reports Automate website link auditing with scheduled scans and receive complete email reports to fix broken or redirected URLs faster. [**Read More →**](https://betterlinks.io/docs/scheduled-scan-reports-with-betterlinks/) ![](https://betterlinks.io/wp-content/uploads/2026/08/Ai-asistant-Mockup.png) #### AI Link Assistant Instantly analyzes content, matches relevant BetterLinks & converts raw URLs into branded, trackable short links. [**Read More →**](https://betterlinks.io/docs/ai-link-assistant-in-betterlinks/) ![](https://betterlinks.io/wp-content/uploads/2026/08/manage-links-with-mcp.png) #### Manage Links with MCP Let Claude, ChatGPT & other AI tools manage your links with BetterLinks MCP without ever leaving your current conversation window. 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