---
title: Features
url: https://betterlinks.io/features/
date: 2021-06-07T05:17:22+00:00
modified: 2026-10-01T14:50:20+00:00
lang: en_US
---

# Features

# Link Management Made Easy With BetterLinks

BetterLinks comes with advanced features to help you track and manage
marketing campaign & affiliate links all from one place

- All
- Link Management
- Analytics & Tracking
- Security & Control
- Automation & AI
- Integration & Workflow

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup.png)

#### Customized Short Links

Create branded custom redirect links in seconds. Manage campaign and affiliate links faster with your own domain slug.

[Read More →](https://betterlinks.io/docs/create-new-link-betterlinks/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Built-In-Link-Analytics.png)

#### Built-ln Link Analytics

Get detailed click data for every shortened link and track campaign performance right from your dashboard.

[Read More →](https://betterlinks.io/docs/configure-analytics-betterlinks/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-1.png)

#### One Click Migration

Import your full link library from Pretty Links,ThirstyAffiliates or other popular plugins in one click. No data loss and no manu.

[Read More →](https://betterlinks.io/docs/migrate-to-betterlinks/)

![](https://betterlinks.io/wp-content/uploads/2026/06/More-Link-Options-1024x528.png)

#### More Link Options

Enable No Follow, Sponsored, Parameter Forwarding and Tracking options for every link to get full marketing control.

[Read More →](https://betterlinks.io/docs/manage-links-betterlinks/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-33-1024x528.png)

#### Custom Tags & Categories

Add links to categories and attach tags for structured organization. Find any link instantly by browsing logical groupings.

[Read More →](https://betterlinks.io/docs/how-to-create-custom-tags-and-categories/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-1-1-1024x528.png)

#### Drag & Drop Interface

Manage and reorder links using an intuitive drag and drop Ul. Boost productivity without ever touching a form field unnecessarily.

[Read More →](https://betterlinks.io/docs/drag-and-drop-builder-betterlinks/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-2-1024x528.png)

#### Multiple Redirect Types

Choose from 301, 302 and 307 redirect types for every link. Branded link management becomes simple with the right redirect logic.

[Read More →](https://betterlinks.io/docs/how-do-multiple-redirect-link-types-work/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-3-1024x528.png)

#### Set Link Expiration Date

Set click limits or expiration dates and times to automatically deactivate links and keep your campaigns are precisely controlled.

[Read More →](https://betterlinks.io/docs/how-to-set-link-expiration/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-4-1024x528.png)

#### Google Analytics Integration

Enable GA4 in BetterLinks to track audience insights and discover which links drive the most engaged visitors.

[Read More →](https://betterlinks.io/docs/how-to-configure-google-analytics/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-5-1024x528.png)

#### UTM Code Generator

Auto-generate UTM codes and save them as reusable templates. Maintain consistent tagging across every campaign with zero-

[Read More →](https://betterlinks.io/docs/configure-utm-builder-betterlinks/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-6-1024x528.png)

#### User Role Management

BetterLinks gives you total control over how you manage user roles. Set your user’s permissions to view, edit, create, check & edit settings

[Read More →](https://betterlinks.io/docs/manage-user-roles/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-7-1024x528.png)

#### Optional Dark Mode Interface

Switch the BetterLinks dashboard to dark mode for a comfortable working experience during long editing sessions. Your preference

[Read More →](https://betterlinks.io/docs/how-to-enable-dark-mode/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-8-1024x528.png)

#### Advanced Split Testing

Carry out split tests to see which campaigns are performing better & create URL rotations with advanced dynamic redirects feature.

[**Read More →**](https://betterlinks.io/docs/split-test-using-dynamic-redirects/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-9-1024x528.png)

#### Broken Links Checker

Keep track of your URLs and scan for broken links without ever leaving your dashboard to make sure your users don’t come across a 404-

[**Read More →**](https://betterlinks.io/docs/betterlinks-broken-link-checker/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-10-1024x528.png)

#### Disable Bot Traffic

You can turn on the option to disable bot clicks and thus prevent bot traffic to your website pages with BetterLinks.

[**Read More →**](https://betterlinks.io/docs/how-to-prevent-bot-traffic/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-11-1024x528.png)

#### Secured HTTPS Redirects

You can turn on forced HTTPS redirects to allow your target URLs to be redirected with secured SSL certification.

[**Read More →**](https://betterlinks.io/docs/how-to-enable-secure-https-redirection/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-12-1024x528.png)

#### Advanced Dynamic Redirects

Create dynamic redirects based on geographic location, time, rotation and even device, or browser.

[**Read More →**](https://betterlinks.io/docs/how-to-create-dynamic-geolocation-redirect/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-13-1024x528.png)

#### Redirect Folders With Wildcards

Redirect every file in a folder or directory at once using the wildcards feature. Perfect for
restructuring large content libraries.

[Read More **→**](https://betterlinks.io/docs/how-to-use-the-wildcards-feature/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-14-1024x528.png)

#### Auto Link Keywords

Add your affiliate links to specific keywords in your content instantly with a few clicks and automated tracking insights.

[**Read More →**](https://betterlinks.io/docs/auto-link-keywords-with-betterlinks-pro/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-15-1024x528.png)

#### Advanced Link Scheduler

Easily manage your campaigns by scheduling your links to make them active during specific time periods.

[**Read More →**](https://betterlinks.io/docs/how-to-schedule-links-betterlinks-pro/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-16-1024x528.png)

#### Instant Gutenberg Redirects

Set up link redirects directly inside the Gutenberg block editor. Create and manage short links without leaving your WordPress.

[**Read More →**](https://betterlinks.io/docs/use-instant-gutenberg-feature-betterlinks/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-17-1024x528.png)

#### Instant Elementor Redirects

Redirect URLs & manage short links without leaving Elementor Editor. Seamless integration with the popular WordPress page builder.

[**Read More →**](https://betterlinks.io/docs/how-to-use-betterlinks-instant-elementor-redirect/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-18-1024x528.png)

#### Affiliate Link Disclosure

Enable the feature to add an Affiliate Link Disclosure to your WordPress website posts & let readers know there’s an affiliate link in it.

[**Read More →**](https://betterlinks.io/docs/configure-affiliate-link-disclosure/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-19-1024x528.png)

#### Password Protected Redirect

Create private links to add an extra layer of security and ensure authorized individuals with the correct password can access secure content.

[**Read More →**](https://betterlinks.io/docs/configure-password-protected-redirect-link/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-20-1024x528.png)

#### Customize Link Preview

Customize link titles, descriptions and preview images for social platforms to create consistent, eye-catching link cards every time.

[**Read More →**](https://betterlinks.io/docs/configure-customize-link-preview/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-21-1024x528.png)

#### Manage Tags

Sort, filter and run analytics by tag for efficient large-scale link organization. Tags make discovery and reporting dramatically faster.

[**Read More →**](https://betterlinks.io/docs/manage-tags/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-22-1024x528.png)

#### Custom Scripts

Add custom tracking scripts or tags to your WordPress site and track visitor counts, demographics and click-through rates.

[**Read More →**](https://betterlinks.io/docs/configure-custom-scripts/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-23-1024x528.png)

#### Custom Fields

Attach as many custom fields as you need per link. Store unique metadata, notes or campaign identifiers tied directly to each URL.

[**Read More →**](https://betterlinks.io/docs/add-custom-fields-in-betterlinks/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-24-1024x528.png)

#### Quick Link Creation

Create short links in one click without admin access and manage them centrally from anywhere on your site.

[**Read More →**](https://betterlinks.io/docs/configure-quick-link-creation/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-25-1024x528.png)

#### Custom Domain

Creating a branded custom redirect link takes only few seconds with BetterLinks, you can manage campaign & affiliate links in a faster way.

[**Read More →**](https://betterlinks.io/docs/configure-custom-domain/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-20-1024x528.png)

#### Full Site Link Scanner

Scan every link on your site with detailed reports, broken link checks, recheck options and instant status updates.

[**Read More →**](https://betterlinks.io/docs/full-site-link-scanner-in-betterlinks/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-27-1024x528.png)

#### AI Bulk Link Generator

Generate multiple short links in one go with smart AI automation. Save time, reduce effort, and keep link management consistent and efficient.

[**Read More →**](https://betterlinks.io/docs/ai-bulk-link-generator-in-betterlinks/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-28-1024x528.png)

#### Auto Post Link Generator

Automatically generate short links for every post with the Auto Post Link Generator, keeping URLs clean, consistent, and your workflow efficient.

[**Read More →**](https://betterlinks.io/docs/auto-post-link-generator-in-betterlinks/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-29-1024x528.png)

#### Auto-Link Import Export

Import, export and manage keyword linking rules with full control over how links appear across your website.

[**Read More →**](https://betterlinks.io/docs/auto-link-keywords-import-export-betterlinks/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-30-1024x528.png)

#### Auto Link Creation For CPT

Automatically create short links for any post, page or custom post type. Save time and keep your site organized.

[**Read More →**](https://betterlinks.io/docs/auto-link-creation-for-custom-post-type/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-31-1024x528.png)

#### Dynamic UTM Template

Define UTM parameters once inside a template and apply consistent error-free
tagging across all your campaign links-

[**Read More →**](https://betterlinks.io/docs/create-dynamic-utm-template-with-betterlinks/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Mockup-32-1024x528.png)

#### Scheduled Scan & Reports

Automate website link auditing with scheduled scans and receive complete email reports to fix broken or redirected URLs faster.

[**Read More →**](https://betterlinks.io/docs/scheduled-scan-reports-with-betterlinks/)

![](https://betterlinks.io/wp-content/uploads/2026/08/Ai-asistant-Mockup.png)

#### AI Link Assistant

Instantly analyzes content, matches relevant BetterLinks & converts raw URLs into branded, trackable short links.

[**Read More →**](https://betterlinks.io/docs/ai-link-assistant-in-betterlinks/)

![](https://betterlinks.io/wp-content/uploads/2026/08/manage-links-with-mcp.png)

#### Manage Links with MCP

Let Claude, ChatGPT & other AI tools manage your links with BetterLinks MCP without ever leaving your current conversation window.

[**Read More →**](https://betterlinks.io/docs/mcp-in-betterlinks/)

![](https://betterlinks.io/wp-content/uploads/2026/06/Main-Element.webp)

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