--- title: How To Configure Facebook Pixel Tracking With BetterLinks? url: https://betterlinks.io/docs/facebook-pixel-tracking-with-betterlinks/ date: 2022-11-20T08:02:13+00:00 modified: 2022-11-20T08:02:14+00:00 lang: en_US --- # How To Configure Facebook Pixel Tracking With BetterLinks? Businesses use **Facebook Pixel Tracking** to monitor & analyze the performance of website links and manage campaigns better. Now you can do **Facebook Pixel Tracking with** **BetterLinks** as well. [**BetterLinks**](https://betterlinks.io/pricing/) offers you to configure Facebook Pixel Tracking on your WordPress website so that you can track links, click-through & conversion rates, and more. ## **How To Enable Facebook Pixel Tracking With BetterLinks?** Follow the steps below to integrate Facebook Pixel using BetterLinks on your website. ***Note:*** Make sure that you have both the Free & PRO version of BetterLinks [***installed & activated***](https://betterlinks.io/docs/install-and-activate-betterlinks/) on your site. From your WordPress dashboard, navigate to **BetterLinks → Settings →Tracking.** Check the ‘**Enable Facebook Pixel Tracking'** option. ![Facebook Pixel Tracking With BetterLinks](https://betterlinks.io/wp-content/uploads/2022/11/image-1.gif) The Facebook Pixel Tracking feature has been enabled. Now, you will require your **Pixel ID** and **Pixel API Access Token**. ## **How To Retrieve Pixel ID And Pixel API Access Token?** To retrieve the Pixel ID and Pixel API Access Token, go through the following steps below. ### **Step 1: Login To Your Meta Business Account** First, from [**Facebook Business Manager**](https://business.facebook.com/), log in to your meta business account or create a new one. ![Facebook Pixel Tracking With BetterLinks](https://betterlinks.io/wp-content/uploads/2022/11/image-15.png) ### **Step 2: Set Up Meta Pixel** Now, go to [**Events Manager**](https://www.facebook.com/micro_site/url/?click_creative_path%5b0%5d=link&click_from_context_menu=true&country=BD&destination=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Furl%2F%3Fhref%3Dhttps%253A%252F%252Ffacebook.com%252Fevents_manager2%26cmsid%3D482411486944366%26creative%3Dlink%26creative_detail%3Dadvertiser-help-center%26create_type%26destination_cms_id%26orig_http_referrer%26search_session_id&event_type=click&last_nav_impression_id=1ObmwVzDG60auCR4s&max_percent_page_viewed=62&max_viewport_height_px=722&max_viewport_width_px=1536&orig_request_uri=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F952192354843755&primary_cmsid=952192354843755&primary_content_locale=en_GB®ion=apac&scrolled=true&session_id=010YzoNDs06U4Hku4&site=fb4b&extra_data%5bview_type%5d=v3_initial_view&extra_data%5bsite_section%5d=help&extra_data%5bplacement%5d=%2Fbusiness%2Fhelp%2F952192354843755&extra_data%5bcreative_detail%5d=advertiser-help-center) and click on the green **‘+’** icon to connect data sources. Select **‘Web’** as the data source. Afterward, select **‘Meta Pixel’** and click on **‘Connect’.** ![Facebook Pixel Tracking With BetterLinks](https://betterlinks.io/wp-content/uploads/2022/11/image-16.png) Next, you will see another popup to create your Pixel. Give your pixel your preferred name and click on ‘**Create Pixel’.** ![Facebook Pixel Tracking With BetterLinks](https://betterlinks.io/wp-content/uploads/2022/11/image-17.png) You will now be directed to enter your website’s URL in another popup. So, place your website’s URL there and click on the **‘Check’** button. ![Facebook Pixel Tracking With BetterLinks](https://betterlinks.io/wp-content/uploads/2022/11/image-18.png) Once the previous steps are done, you will now be directed to connect your WordPress website with meta with detailed instructions. ![Facebook Pixel Tracking With BetterLinks](https://betterlinks.io/wp-content/uploads/2022/11/image-19.png) Click on the Next button and at **Stage 3** you will need to verify your connection. For that, place your website URL in the **‘Enter URL’** field and click on the **‘Send Test Traffic’** button. ### **Step 3: Collect The Pixel Id & Access Token** Go back to your **Event Managers** dashboard now. Click on **‘Data Sources’** and select the pixel you want to collect the Pixel ID & Access Token for. Go to the ‘**Settings’** tab afterward. ![Facebook Pixel Tracking With BetterLinks](https://betterlinks.io/wp-content/uploads/2022/11/Generate-Access-Token.png) ### **Step 4: Copy The Pixel ID & Generate Access Token** You will see the Pixel ID once you click on the Pixel you created. You need to copy that pixel ID first. ![Facebook Pixel Tracking With BetterLinks](https://betterlinks.io/wp-content/uploads/2022/11/Pixel-ID.png) Now, scroll down and you will see an option to generate the Access Token. Click on the ‘**Generate Access Token’** button to get the Pixel API Access Token. To copy the token, simply click on it and it will be copied. ![Facebook Pixel Tracking With BetterLinks](https://betterlinks.io/wp-content/uploads/2022/11/Access-Token.png) ## **How To Connect Facebook Pixel Tracking With BetterLinks?** Go back to the BetterLinks dashboard from where you enabled the Facebook Pixel Tracking. Now paste the Pixel ID and API Access Token in the respective fields. Hit the **‘Save Settings’** button after that. ![Facebook Pixel Tracking With BetterLinks](https://betterlinks.io/wp-content/uploads/2022/11/image-23.png) You can now track & monitor user activity, traffic, and detailed tracking data as displayed below if you go to the ‘**Overview’** tab of the Pixel you created from your **Events Manager** dashboard. ![](https://betterlinks.io/wp-content/uploads/2022/11/OverView-1024x481.png) For detailed data, click on ‘**View Details’**. Select URLs from the dropdown menu to monitor the URLs of your website. ![Facebook Pixel Tracking With BetterLinks](https://betterlinks.io/wp-content/uploads/2022/11/image-2.gif) Thus, you can configure Facebook Pixel Tracking with BetterLinks and track links effortlessly. Got stuck? Contact our [**dedicated support team**](https://wpdeveloper.com/support/) for further assistance.